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Training to build a world class service center


Bicycle Guild / Holistic Cycles  BICYCLE SCHOOL with Christopher Wallace

Introduction to the Bicycle Guild

Free Seminar for Bike Shop Owners

Join in this casual forum with Christopher Wallace where he will answer your questions about the Bicycle Guilds programs. In turn Bicycle Guilds staff will ask you questions about your specific business needs.  Learn how your business can benefit with professional training that is local, effective, and affordable.  We have  cutting edge Just-in-Time training that can increase your sales the first day.  The Bicycle Guilds programs help you organize your management and repair staff  to make your service center leading profit area of your business.  


Professional Mechanic Training
Duration:  2 weeks on location        Cost:  $5500 + travel expenses for up to 6 participants.

Level One, Level Two and Master Mechanics


We guarantee that whether your mechanic is a beginner or well seasoned, we will challenge them and teach them all the tools to succeed in becoming world class service mechanics. Most of our classes are taught on location at your shop. This allows the mechanics, AND your shop, to stay productive. We also know that learning and retention in a real life environment, is much more effective than in a controlled class room.  


Staff with on site training: 

  • Are more engaged

  • Ask better questions

  • Benefit from real time learning

  • Practice & learn while they continue working

  • Learn from daily guided process repeatition

  • Create new daily practices that stick


The Program:


  • Modernize all Shop Processes:  Instruction focuses on procedures, paperwork, and adding accountability systems.  Learn how to go from paper to digital, proper work-flow check system, reduce errors, modernize communication & order taking.  These processes reduce labor time by 50% while increasing quality. Bikes will be ready to ride off the show room floor without readjustments.

  • Advanced Efficiency & Accountability Training:  Focus on modern tools and processes.  Reduce labor time on repairs, and increase quality with modern tools and training.  Learn tried & true methods of organizing all mechanics processes.

  • Tool Evaluation & Training:  Does your shop have the best tools for the job?  Is your staff using the tools you have effectively?  Training includes tool evaluation & training.

  • Master Assembly:  Learning time saving processes to assembly bikes fast WITHOUT sacrificing quality.

  • Master Repair:  Proven best practices for all major and minor repair & services. 

  • Service Writing:  Expert service writing training can turn your mechanics into your best salesman.  Learn to expertly evaluate bike & rider style to make the best recommendations for service, parts & accessories. 

  • Service Desk Training:  Increase service sales, parts sales, customer trust and satisfaction, with organized intake processes and communication training. 

  • Customer Experience Training:  Thriving businesses in all industries know that the customer experience is key to success. Learn the best practices & procedures.


Management Consulting

Duration:  1 week training        Cost:  $3500 + travel expenses. 

Teaching management the "LEAN Six Sigma" Process. Management is a support system for all employees. When management is working well, personnel is engaged in making the company succeed in greater ways than management could ever imagine. This is a totally custom program.  There is no one silver bullet.  We will consult with you to find options that work within your vision of how you see your business growing today and in the future. We want you to succeed, and our mission is to help YOU inspire your employees to succeed.   



Service Writer Training
Duration:  1 Day on location or in Chicago      Cost:  $600 + expenses (if traveling) for up to 6 participants.


Service Writing is a combination of mechanical diagnostic skills, sales skills, plus excellent communication skills. This one position is key to making a service center into a profit center.  


The Program:

  • Learn to properly evaluate both bike & rider & write a comprehensive service order

  • Build consumer confidence & loyality by communicating advice that improves a riders experience, AND sells more products & services

  • Eliminate the need for call backs, by doing it right the first time

  • Learn a process that teaches: Repairs + Services + Parts + Accessories = Enhanced rider experience & customer satisfaction 


The service writer is the starting point for a great relationship with customers.  The service writer is key to putting into action great processes that will reduce labor costs, increase parts, service & accessory sales, as well as increase customer satisfaction when a contract is correctly written. 



Professional Skill Classes 
Training geared towards fine tuning specific targeted neccesary trade skills

Special: $500 for the entire pro series 

Wheel Building, $175

Do you want to up your professional skills in wheel building to offer your clients better products and services? Would you like to learn effective processes for Load balancing, Economy of motion, Measurable prestressing, 
Sacrificial anodes, modern methods/ tooling, and professional tricks?

OR are you a cyclist that has dreamed of building your own wheels but thought it was too big of a challenge to do it alone. Now you are not alone when you attend this clinic with a world class wheel builder at your side. 

In this six hour workshop you will learn not only why you should fine tune your wheels, but also how to build your wheels like the pros, using the most efficient methods to save you time. You will be rounding, dishing, truing, pre-stressing, tensioning  and balancing tensioning your wheel into one of the best you have ever ridden. 

Even if you think you are not mechanically inclined, you CAN build a perfect wheel. This is one of the most popular classes.  Everyone has positive growth in this session.

Dérailleurs, Chains & Cables, $100

This session addresses everything associated with shifting gears.   We look at the whole drive train system and how it supports the function of the other components.

Class starts with aligning the frame's rear triangle, drop outs, hanger. We demonstrate qualities chains, connections systems, cleaning methods, solvents, lubrication. We will practice adjusting the rear dérailleur set screw and cable adjustment in a logical order. 

In addition, the front dérailleurs will be aligned and adjusted. We finish off with the rest of the drive train. Cable and chain  optimized installation, pivot point lubrication, and maintenance round out the class.

Most dérailleur problems are really sourced in the cables and the chain; we will test and diagnose many of these in class.

This fun class lasts about four hours, so be prepared to learn a lot.

Cable Rim and Disc brakes
In these two classes, you will learn about the science behind your braking system. 

Rim Brakes: $50

Side pull, dual pivot, center pull, cantilever, and  linear pull, will all be covered and will include brake pad and cable alignment and adjustment.  

Disc Brakes: $50 
We will cover facing mounts, alignment of rotors and calipers plus strategies in adjustments for wear management 

Additionally in both classes you will also learn about effective tools to increase quality and reduce time.

We'll also review cam, rod, and internal hub brakes on request.

Headset Facing & Overhaul, $75

Every bicycle frame needs to be faced once in its life.  Headset facing aligns the pressed-in cups and provides a parallel, plainer surface to engage the cartridge bearing fixed cup.

Overhauls consist of removing all bearings and grease, replacing the parts, then adjusting correctly.   Facing greatly reduces wear in the bearing cups and uneven wear in the cartridges systems.

If you don't face your headset, the bearings will wear unevenly.  In this class, you will learn how and why uneven bearings create friction and wear in the bearing set and how to prevent that from happening. 

Hub Overhaul, $50

Refreshing bearing surfaces and grease every year reduces the need for expensive repairs.

Hubs need to be overhauled because road dust and water spray pollute the lubrication, which, in turn, destroys bearing surfaces. Bicycle hub overhaul helps reduce rolling resistance and provides a sound basis for wheel alignment.   In addition, it makes pedaling much easier much easier because the rolling resistance is reduced.

Special instruction on destructive forces created by quick release skewers will be covered for advanced learning. Correct tool leverage and usage, grease types and choices, bearing quality, and choices of adjustment are all covered.

Bottom Bracket Facing & Overhaul, $50

Every bicycle frame needs to be faced once in its life.  Bottom Bracket facing aligns external bearings and fixed cups and provides a full surface to engage the cartridge bearing fixed cup. 

Facing greatly reduces wear in both cartridge and adjustable bearings. In addition, it puts an end to creaking from cartridges systems/external bearings.

Understanding what to put in the threads for the conditions you ride is very important for you to adjust or remove the BB in the future. The strengths and weakness of greases, anti seize, Loc-tite and Teflon tape are also covered in this class. 


*Prepaid registration for each class is required.

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